The Denim Debate has gone live with a 22-brand break in project. Jean Shop is participating with our 15 oz. Heavyweight Rocker being worn by James Fox. His denim diary, complete with pictures, can be seen here.

Many people wonder how a dark, raw pair of jeans can become a gorgeous shade of lighter blue complete with whiskers and honeycombs. This is your chance to watch it all unfold through 22 different brands worn by 22 different bloggers.