It’s the strangest thing when a customer comes into Jean Shop not knowing what selvedge denim is. Rookies!
Just Kidding.. sort of.
So what exactly is selvedge denim and why is it worth educating yourself on?
The word Selvedge pretty much defines itself: It is “self” and “edge” crammed together to make one word. Both edges of the fabric are finished off, and this keeps the fabric from unraveling or fraying. Selvedge is literally a sign of high-end, high-quality denim, so show those bad boys off.This is also bringing it back to the classics, the vintage looms.
Speaking of vintage, the idea of wearing denim from the raw state is just that; vintage. Denim was originally meant to be lived-in, worn, and beaten up. The more you live in them, the better jeans get.
If you’ve never gotten the chance to try on a pair of raw, selvedge denim and see how they age, I suggest you do it because you’re missing out. Being educated on denim is like anything else – nobody wants to be “that guy” who doesn’t get it. Style preference of course, but you can also try cuffing your jeans to let the selvedge show. You might be surprised by how many double takes you get in a day.
So you’re welcome. The next time you’re on the subway and see some cute girl or guy on the subway rockin’ some sweet selvedge denim, throw them a compliment or simply point and say, “I get it!” And spread the word to your friends that might be a little..behind in the denim game.